Release: Kentucky Association of Health Plans Launches COVID-19 Vaccination Ad Campaign on Social Media and Radio
Pop-up clinics, homebound vaccinations, text campaigns, personalized assistance with digital registrations, all part of multi-pronged approach to help immunize Medicaid managed care members
Lexington, Ky. (April 26, 2021) – The Kentucky Association of Health Plans, the trade association representing all carriers offering health coverage in Kentucky, today announced the next phase in its ongoing efforts to improve vaccine acceptance and access in the Commonwealth with a new paid “I Got the Shot/Get the Shot” social media and radio campaign to encourage Kentuckians to take a small step that will play a huge role in getting us back to normal with fairs, ballgames, concerts, festivals, and more. The ads will air on a network of over 102 stations across the Commonwealth and will appear on multiple digital platforms.
“This is a critical time to reach people,” said Tom Stephens, Executive Director for the Kentucky Association of Health Plans. “We absolutely have to keep our foot on the gas. Data shows that as more information is available and more friends and neighbors have positive experiences with vaccination, many Kentuckians who were initially reluctant are warming to the idea. Health plans are going to continue to bring substantial resources to the table to ensure Medicaid plan members are aware of and comfortable with the COVID-19 vaccine and have easy access,” continued Stephens.
Health plans are employing a range of tactics to achieve these goals such as coordinated transportation for plan members, pop-up clinics, homebound vaccination visits, text and email campaigns, yard signs, billboards, outbound calls to members prioritized by risk tier, personalized assistance from advocates with sign-ups and digital site navigation, letters, and follow-up on second dose appointments if a plan is alerted that a member has not received the second dose based on claims data.
“Plans are committed to health equity, and that means going the extra mile with outreach to vulnerable populations, especially smaller rural areas and urban communities,” said Stephens.
“Health plans always take a data-informed approach, and the targeting of the radio and social media campaign is no different−it is designed to reach key demographics in the Medicaid population who are still on the fence. We are doing it with a multi-platform campaign to meet people where they are.”
Over 1.7 million Kentuckians have now received at least one dose.
To listen to the radio spots:
About Kentucky Association of Health Plans:
Kentucky Association of Health Plans is the trade organization representing the Kentucky health insurance community. KAHP is a leader on issues that strengthen the accessibility, value, and quality of health care in the Commonwealth. Members include Aetna, Anthem, CareSource, Humana, Passport Health Plan by Molina Healthcare, UnitedHealth Group and WellCare.